Embracing the Power of External Data
Most organizations capture and utilize internal data, but this doesn’t paint the whole picture. Are you analyzing those online reviews? Incorporating data from social media posts? How about taking advantage of news feeds and government data? If your organization wants to stay ahead of the curve and make the best decisions, it’s crucial to develop a strategy to access external data and integrate it with your own.
Join John K. Thompson, Global Head, Advanced Analytics and AI at CSL Behring, as he shares examples of companies that are using external data to achieve success, and how approaching analytical challenges from multiple angles could be the key to unlocking your data’s potential.
We will also provide an overview of Lake Forest’s Leadership in Data Analytics graduate certificate. Start this Fall and learn how to make better decisions in a data-driven organization.
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