Shaping Your Personal Brand
Just as companies invest in building their brands, professionals must build awareness about themselves within and outside of their organization. Your product is YOU. Individuals are more likely to engage with people they know, like and trust. What are you known for? Shape a personal brand that communicates expertise, qualifications, and the ways that you create value.
- Describe why uncovering and managing one's personal brand is so important and how it fits into career development
- Demonstrate how personal brands communicate expertise and value
- Identify ways to invest in your personal brand